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Media Innovation refers to the process of developing and implementing new ideas, technologies, or practices within the media industry that enhance the way content is created, distributed, or consumed. This can include advancements in digital media platforms, interactive storytelling formats, augmented and virtual reality applications, data-driven journalism, and the use of artificial intelligence in content creation. Media innovation aims to improve audience engagement, increase accessibility, and transform traditional media practices to adapt to the evolving landscape characterized by rapid technological change and shifting consumer behaviors. It encompasses both creative experimentation and technological advancements that can elevate the overall media experience.
Oman TV has transformed its central theatre into a hybrid hub for live performances and broadcasting, showcasing cutting-edge technology and innovation. The upgrade, led by Lawo's IP-based solutions, features the…